Proofs in the case studies.
I could talk about SEO all day (and sometimes do), but the real proof is in the results my clients see. From luxury brands and e-commerce stores to B2B consultancies and local service providers, I’ve helped businesses across the UK grow their visibility, bring in the right traffic, and turn clicks into customers.
These case studies highlight just some of the outcomes from working together — from revenue increases and weekly inbound enquiries to long-term growth in rankings, leads and sales.
Whether it’s SEO, GEO (Generative Engine Optimisation), or AIO (AI Optimisation), my approach is always the same: no jargon, no smoke and mirrors, just honest strategies that deliver.
Have a read through the stories below, and see how proper SEO support can transform a business like yours.
Fun fact: these case studies are based on six months of work, but the majority of my clients have been with me for over five years. That’s because I deliver consistent results, don’t hoodwink them, and well, I’m as nice as pie too.
Case Study: Growing Enquiries for an Alternative Legal Services Firm
In six months, SEO helped a flexible legal services firm increase enquiries, climb the rankings for competitive searches like HR Counsel and Trade Marks, and build a stronger online presence in a crowded legal market.
Case Study: Growing Visibility for a Facilities Management Provider
In six months, SEO helped a UK facilities management company increase visibility for core services like total FM, compliance, hard and soft services, and sustainability. With new service pages, stronger keyword targeting, and optimised content, the business is now showing up for competitive industry searches.
Case Study: Strengthening Local SEO for a Recruitment Agency
In six months, SEO helped a regional recruitment agency boost visibility for local job searches, grow organic traffic, and improve engagement — all while preparing for a major website migration to a new CMS.
Case Study: Boosting SEO for a Luxury Bedding Brand
In six months, SEO helped a premium bedding brand improve visibility for “luxury” and “hotel quality” searches, drive more organic purchases, and strengthen its presence in a competitive e-commerce market — even during a cost-of-living crisis.
Case Study: Building Visibility for a Specialist Insurance Training Provider
In just six months, SEO work helped a UK training provider improve visibility for competitive insurance and CII courses, grow impressions and clicks, and start ranking more consistently for high-value course searches
Case Study: Growing Authority for a UK Sustainability Certification
In six months, SEO helped a national sustainability body increase visibility for its certification schemes, strengthen authority in forestry and woodland management, and grow engagement with its online directory.
Case Study: Driving Local SEO for a London Taxi & Advertising Brand
In six months, SEO helped a London taxi company boost visibility for its electric taxi services, grow local rankings, and strengthen its Google Business Profile — all while making the brand easier to find for both B2B and B2C customers.
Case Study: Scaling Visibility for a London Skin Specialist
In just six months, SEO helped a London-based skin clinic grow organic traffic by 166%, bring in more first-time buyers, and start ranking for specialist treatments in acne and rosacea.
Case Study: Turning Around SEO for a UK Franchise
A UK franchise with bricks-and-mortar studios and an e-commerce presence had been working with a top SEO agency — but results weren’t matching the investment. They needed stability, stronger rankings, and a clear strategy that actually worked.
Case Study: Building Visibility for an Independent Electronics Consultancy
This independent consultancy specialises in electronics training and solutions for operations teams. Despite offering high-value expertise, their online presence wasn’t reflecting their credibility.
