Case Study: Scaling Visibility for a London Skin Specialist
In just six months, SEO helped a London-based skin clinic grow organic traffic by 166%, bring in more first-time buyers, and start ranking for specialist treatments in acne and rosacea.
The result? More awareness, more patients, and a delighted client who put it simply:
“Alice you are f*cking incredible!”
The Challenge
The clinic wanted to:
Increase visibility for specialist treatments like acne and rosacea
Strengthen local presence in London
Drive more traffic (and sales) through the online shop
Build authority as a trusted hub for women’s skincare
With treatments that require trust and expertise, SEO had to do more than just bring traffic — it had to attract the right audience.
The Approach
I focused on fixing the foundations and creating pages that could actually rank:
Built new dedicated pages for acne and rosacea treatments
Expanded thin content so service and product pages fully explained what they offer and who they’re for
Optimised titles, meta descriptions, category copy, and internal links
Fixed cannibalisation issues across overlapping products
Improved site structure and sitemap for indexing
Optimised images and alt text for visibility
Advised on shop layout and provided blog content ideas
The Results (in six months)
166% increase in organic clicks (964 → 2,567)
72% increase in first-time buyers
Organic traffic up 158%, now the second-biggest revenue driver after direct visits
Higher engagement: organic visitors stayed longer and clicked more, with an 86% engagement rate
New specialist treatment pages now climbing the rankings (rosacea, acne, aesthetician in London)
The Impact
By creating the right content, fixing technical issues, and giving Google (and users) what they needed, the clinic:
Grew awareness in a competitive London market
Attracted more new patients and customers
Turned SEO into a reliable channel for revenue and growth
All in just six months.
Want results like this?
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