Case Study: Building Visibility for an Independent Electronics Consultancy
Six months of focused SEO turned a niche electronics consultancy — working across aviation, aerospace and automotive — into a business that’s much easier to find online. With more authority in search and a stronger Google profile, enquiries are now landing every single week.
The Challenge
This independent consultancy specialises in electronics training and solutions for operations teams. Despite offering high-value expertise, their online presence didn’t reflect their credibility.
The goals were clear:
Improve visibility for non-branded course and service searches
Drive more relevant traffic to the site
Build authority and trust in a competitive technical market
Optimise their Google Business Profile for enquiries and visibility
All on a lean three-hours-a-month SEO budget.
The Approach
I rolled up my sleeves and focused on what mattered most:
Carried out keyword research and matched terms to core service and course pages
Expanded thin content so each page fully explained what the training is and who it’s for
Fixed keyword cannibalisation and duplicate content issues
Optimised page titles, meta descriptions, and on-page copy
Improved internal linking and image optimisation
Provided blog content and weekly Google Business Profile posts
Replied to reviews and managed their Google presence to strengthen authority
The Results (in six months)
65% new users via organic search
Healthy engagement: organic visitors spent 1.23 minutes on average per page
90% of transactional keywords in position 1-3; stronger keyword rankings across core training and consultancy services
Improved visibility for high-value, competitive searches such as IPC training and conformance standards
Regular enquiries are now coming in each week via the website and Google Business Profile
“Alice, you’ve worked tirelessly to help refine the website and our Google page to make what we do easier to find and build authority within the search rankings. We now feature much more prominently than ever before and we are seeing the effect of this with the number of incoming enquiries that are coming in on a weekly basis!” — Client testimonial
The Impact
With just three hours a month, SEO turned a low-visibility site into a consistent lead generator. By refining content, tightening technical SEO, and building a stronger Google profile, the consultancy:
Grew awareness in a competitive B2B space
Built credibility and authority online
Converted visibility into weekly enquiries
Even niche technical businesses can achieve measurable results with focused SEO.
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