B2B SEO Services
If you’re a B2B marketing manager or business owner, chances are you’re already spinning a lot of plates — content calendars, demand gen campaigns, paid ads, quarterly targets, and the never-ending stakeholder updates.
And somewhere in the middle of all that, SEO is just supposed to… work.
The truth is, it doesn’t. Not without a proper plan. And now it’s not just Google you need to think about — your potential clients are also finding answers through AI Overviews, ChatGPT and other tools powered by large language models. If your site isn’t optimised for that shift, you’re already one step behind.
That’s where I come in. I’ll take SEO (and GEO/AIO) off your plate and turn it into something that actually delivers:
Visibility in Google and AI results
A clear strategy built around your audience and sales funnel
Ongoing optimisation, so your site doesn’t slip down the rankings the moment you look away
Content and authority signals that show you’re the expert in your space
My job is to make sure your business gets found by the right people, at the right stage of their journey — whether they’re searching on Google or asking a chatbot.
You’re not attracting the right visitors (yet).
Sure, your traffic numbers might look okay, but are you pulling in actual decision-makers? Procurement leads? Those mid-to-bottom-of-funnel visitors with intent to buy? Chasing broad keywords won’t get you there — you’ll just end up with vanity traffic that never converts.
You’re getting clicks, but not leads.
B2B SEO has to reflect complex buying journeys. If your content isn’t answering the specific questions buyers ask — or if your CTAs are vague — you’ll miss the chance to turn visits into enquiries. And now, it’s not just about Google either. Buyers are using AI Overviews and ChatGPT to research suppliers, compare services and get recommendations. If you’re invisible there, you’re invisible full stop.
SEO keeps slipping down the list.
With short-term KPIs breathing down your neck, it’s easy to lean on paid channels instead. SEO feels slow, hard to measure, and resource-heavy, so it gets deprioritised. But here’s the thing: B2B businesses that stick with SEO (and now GEO/AIO) build a compounding channel that beats paid over the long haul.
Your SEO feels disconnected from your marketing.
Maybe your content team writes what they think Google wants. Your paid team says, “SEO doesn’t convert.” And your leadership can’t see the ROI. Sound familiar? That’s because SEO isn’t being tied into your broader demand gen strategy — or updated for the way buyers now actually search.
“Alice, you’ve worked tirelessly to help refine the website and our google page to make what we do easier to find and build authority within the search rankings. We now feature much more prominently than ever before and we are seeing the effect of this with the number of incoming enquiries that are coming in on a weekly basis!
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B2B SEO Consultant
This Is Where I Come In.
I help marketing managers turn SEO into a performance-driven growth channel—not an afterthought, not a side project, and definitely not fluff.
What you get with my B2B SEO service:
A clear, measurable SEO strategy that supports your campaigns, assets, and sales cycle
Messaging and keyword targeting that speaks to your actual buyers, not just search engines
Technical SEO, content planning, and off-page outreach all aligned under one strategic roof
Clear deliverables, transparent timelines, and SEO that plays nicely with your wider marketing stack
In short, I don’t treat SEO as “just traffic.”
I treat it as targeted demand generation for B2B companies—driven by strategy, not guesswork.
Would you like me to keep expanding this section into a visual layout (e.g. side-by-side pain point/solution) or turn it into a slide-style format for pitch decks or internal stakeholder buy-in?
Milk It Yourself
Don’t quite have the budget for monthly managed done-for-you services?
Fear not, I totally get that. When you are building your business you need to carefully mange your budgets and do a lot of the work yourself. So why not Milk It Yourself?
I have a guide SEO platform that might be right up your street. It gives you everything you need to be able to manage your own SEO and complete the tasks yourself.
The B2B SEO Roadmap
1. Discovery Call: Setting the Foundations
We kick things off with a proper conversation—because good SEO starts with understanding your business, not just your keywords.
On the discovery call, we’ll cover:
Your company’s product or service and its key value props
Who your ideal customers are (personas, job titles, industries)
Your current marketing mix (content, paid media, CRM, etc.)
The internal resources you have (team, writers, devs)
Your traffic, lead gen, and sales goals
What’s worked before—and what hasn’t
This isn’t a fluffy chat. It’s about uncovering the role SEO can play in your broader go-to-market strategy.
You talk. I listen, ask smart questions, and start mapping what success should look like.
4. Monthly Reporting & Review: Visibility You Can Share
Every month, you get real data, real insight, real results.
Forget spreadsheets full of meaningless keyword changes. Here’s what you’ll see:
Traffic, rankings, and impressions for target pages
Conversions and leads (via integration with your CRM, if available)
Backlink growth and domain authority
Top-performing content and next-step recommendations
Executive-friendly summaries you can paste into stakeholder decks
We’ll also jump on a monthly strategy call to review progress, surface wins, and plan for what’s next.
You’ll never be in the dark about what we’re doing or why.
2. Audit & Strategy Build: Your SEO Blueprint
Based on what I learn in discovery, I run a deep dive audit that covers three critical pillars of B2B SEO:
a. Technical SEO
We make sure your site’s foundations are solid. That includes:
Site speed and performance
Mobile-friendliness
Indexing and crawlability
Structured data (schema markup)
Duplicate content, 404s, redirects, and sitemap health
If Google can’t crawl it, your audience can’t find it.
b. Content & Keyword Strategy
This isn’t about chasing keywords for the sake of it. It’s about:
Mapping search intent to buyer stages
Targeting decision-maker terms (not just high-volume phrases)
Identifying opportunities in product/solution awareness, comparison, and purchase-ready queries
Aligning content with campaign and ABM efforts
Auditing your current pages: what ranks, what doesn’t, what can be improved
c. Off-Page SEO & Competitor Benchmarking
I research where your competitors are earning authority, and how we’ll close the gap or leapfrog them. We’ll identify:
Which publications and sites link to them (and could link to you)
Where your brand can earn PR mentions or guest posts
What sort of assets (data, guides, tools) can attract natural backlinks
All this gets pulled into a clearly documented SEO Strategy Deck that your stakeholders can actually understand.
3. Execution Phase: Strategy Becomes Action
Once you’ve reviewed and approved the roadmap, we move into action.
This phase is tailored to your internal setup. I can:
Implement technical fixes directly or brief your dev team
Write and publish new SEO-driven pages and articles
Optimise existing pages for better rankings and conversions
Support your in-house team with briefs, templates, and training
This is hands-on SEO, delivered without the fluff. You’ll know exactly what’s happening and why it matters.
Examples of typical deliverables:
5–10 high-intent keywords mapped to key product or service pages
2–4 new blog/pillar content pieces per month
Monthly backlink targets and PR opportunities
Ongoing optimisations to underperforming content
CRO improvements to key conversion pages (CTAs, layout, forms)
5. Iteration & Scaling: From Good to Great
Once the core strategy is delivering results, we don’t stop there.
Now it’s time to scale intelligently. That might mean:
Expanding content clusters around new verticals or services
Going deeper into CRO to increase lead conversion from traffic
Launching product-led SEO for new solutions or integrations
Building more authority with targeted link campaigns or digital PR
Repurposing and distributing content across new formats and channels
Localising for international SEO if you're expanding into new regions
This phase is where SEO becomes a mature, revenue-generating channel for your business. And it continues to support your demand gen and sales strategy over time, not just rankings.
Sound good?
‘Alice provided SEO services for Ink & Paper, and I couldn’t recommend her highly enough. She took the time to understand my specific industry, and alongside ensuring I was performing the best I could in terms of SEO, made valuable suggestions to help me further grow my reach and remain relevant.’
- Grania, Ink & Paper London