B2B SEO Services
As a B2B marketing manager or business owner, you're spinning a lot of plates:
Content calendars, demand gen campaigns, paid media, quarterly targets, and constant stakeholder updates.
And somewhere in that chaos, SEO is expected to just work.
But here’s the reality in most B2B teams:
You’re not attracting the right visitors.
Your traffic numbers might look okay, but are you actually bringing in decision-makers? Procurement leads? Mid-to-bottom-of-funnel visitors with purchase intent?
(SEO that chases broad keywords won’t get you there.)
You’re getting traffic, but not leads.
B2B SEO needs to align with complex buying journeys. If your content isn’t answering the specific questions real buyers ask—or if CTAs are generic—you’ll miss the chance to convert.SEO gets deprioritised because results take time.
With short-term KPIs breathing down your neck, it's easy to lean on paid channels. SEO feels slow, hard to measure, and resource-heavy, so it slips down the list.Your SEO feels disconnected from the rest of your marketing.
Maybe your content team writes what they think Google wants, while your paid team says “SEO doesn’t convert,” and your leadership wonders where the ROI is.
Sound familiar?
B2B SEO Consultant
This Is Where I Come In.
I help marketing managers turn SEO into a performance-driven growth channel—not an afterthought, not a side project, and definitely not fluff.
What you get with my B2B SEO service:
A clear, measurable SEO strategy that supports your campaigns, assets, and sales cycle
Messaging and keyword targeting that speaks to your actual buyers, not just search engines
Technical SEO, content planning, and off-page outreach all aligned under one strategic roof
Clear deliverables, transparent timelines, and SEO that plays nicely with your wider marketing stack
In short, I don’t treat SEO as “just traffic.”
I treat it as targeted demand generation for B2B companies—driven by strategy, not guesswork.
Would you like me to keep expanding this section into a visual layout (e.g. side-by-side pain point/solution) or turn it into a slide-style format for pitch decks or internal stakeholder buy-in?
Milk It Yourself
Don’t quite have the budget for monthly managed done-for-you services?
Fear not, I totally get that. When you are building your business you need to carefully mange your budgets and do a lot of the work yourself. So why not Milk It Yourself?
I have a guide SEO platform that might be right up your street. It gives you everything you need to be able to manage your own SEO and complete the tasks yourself.
The B2B SEO Roadmap
1. Discovery Call: Setting the Foundations
We kick things off with a proper conversation—because good SEO starts with understanding your business, not just your keywords.
On the discovery call, we’ll cover:
Your company’s product or service and its key value props
Who your ideal customers are (personas, job titles, industries)
Your current marketing mix (content, paid media, CRM, etc.)
The internal resources you have (team, writers, devs)
Your traffic, lead gen, and sales goals
What’s worked before—and what hasn’t
This isn’t a fluffy chat. It’s about uncovering the role SEO can play in your broader go-to-market strategy.
You talk. I listen, ask smart questions, and start mapping what success should look like.
4. Monthly Reporting & Review: Visibility You Can Share
Every month, you get real data, real insight, real results.
Forget spreadsheets full of meaningless keyword changes. Here’s what you’ll see:
Traffic, rankings, and impressions for target pages
Conversions and leads (via integration with your CRM, if available)
Backlink growth and domain authority
Top-performing content and next-step recommendations
Executive-friendly summaries you can paste into stakeholder decks
We’ll also jump on a monthly strategy call to review progress, surface wins, and plan for what’s next.
You’ll never be in the dark about what we’re doing or why.
2. Audit & Strategy Build: Your SEO Blueprint
Based on what I learn in discovery, I run a deep dive audit that covers three critical pillars of B2B SEO:
a. Technical SEO
We make sure your site’s foundations are solid. That includes:
Site speed and performance
Mobile-friendliness
Indexing and crawlability
Structured data (schema markup)
Duplicate content, 404s, redirects, and sitemap health
If Google can’t crawl it, your audience can’t find it.
b. Content & Keyword Strategy
This isn’t about chasing keywords for the sake of it. It’s about:
Mapping search intent to buyer stages
Targeting decision-maker terms (not just high-volume phrases)
Identifying opportunities in product/solution awareness, comparison, and purchase-ready queries
Aligning content with campaign and ABM efforts
Auditing your current pages: what ranks, what doesn’t, what can be improved
c. Off-Page SEO & Competitor Benchmarking
I research where your competitors are earning authority, and how we’ll close the gap or leapfrog them. We’ll identify:
Which publications and sites link to them (and could link to you)
Where your brand can earn PR mentions or guest posts
What sort of assets (data, guides, tools) can attract natural backlinks
All this gets pulled into a clearly documented SEO Strategy Deck that your stakeholders can actually understand.
3. Execution Phase: Strategy Becomes Action
Once you’ve reviewed and approved the roadmap, we move into action.
This phase is tailored to your internal setup. I can:
Implement technical fixes directly or brief your dev team
Write and publish new SEO-driven pages and articles
Optimise existing pages for better rankings and conversions
Support your in-house team with briefs, templates, and training
This is hands-on SEO, delivered without the fluff. You’ll know exactly what’s happening and why it matters.
Examples of typical deliverables:
5–10 high-intent keywords mapped to key product or service pages
2–4 new blog/pillar content pieces per month
Monthly backlink targets and PR opportunities
Ongoing optimisations to underperforming content
CRO improvements to key conversion pages (CTAs, layout, forms)
5. Iteration & Scaling: From Good to Great
Once the core strategy is delivering results, we don’t stop there.
Now it’s time to scale intelligently. That might mean:
Expanding content clusters around new verticals or services
Going deeper into CRO to increase lead conversion from traffic
Launching product-led SEO for new solutions or integrations
Building more authority with targeted link campaigns or digital PR
Repurposing and distributing content across new formats and channels
Localising for international SEO if you're expanding into new regions
This phase is where SEO becomes a mature, revenue-generating channel for your business. And it continues to support your demand gen and sales strategy over time, not just rankings.
Sound good?
‘Alice provided SEO services for Ink & Paper, and I couldn’t recommend her highly enough. She took the time to understand my specific industry, and alongside ensuring I was performing the best I could in terms of SEO, made valuable suggestions to help me further grow my reach and remain relevant.’
- Grania, Ink & Paper London