Case Study: SEO Wins for a High-End Chocolatier
Six months of smart, focused SEO helped a luxury chocolatier stand out in one of the toughest markets going. Despite postal strikes, a cost-of-living crisis, and nervous shoppers, the brand still grew traffic, new customers, and revenue.
The Challenge
A high-end chocolatier asked me to help boost their online orders through organic search. Seasonal peaks like Christmas, Valentine’s and Easter were crucial, but competition was fierce. Add in a shaky economy and a five-hour-a-month SEO budget, and I had to be laser-focused on what would deliver results.
The Approach
I didn’t waste time on fluff. Instead, I went straight for the fixes that make a difference:
Matched transactional keywords to the right categories and products
Fixed keyword cannibalisation and indexing issues
Tightened up page titles, meta descriptions and on-page copy
Optimised images, alt text, redirects and internal links
Set up Google Merchant Centre to capture organic shopping traffic
The Results (in just six months)
Pulling together the right actions in the right order delivered:
71% increase in new users from organic search
25% uplift in revenue
Nearly 100% growth in organic traffic year-on-year
Big keyword gains for seasonal ranges (Advent calendars, Valentine’s, Easter)
Stronger brand awareness, with customers finding the site via Google and coming back later to buy direct
My SEO work turned seasonal peaks into long-term growth — and proved that even in a downturn, visibility pays off.
The Impact
This project shows what’s possible when SEO is focused, consistent, and done properly. Even with a lean monthly budget, the chocolatier:
Attracted more high-quality traffic
Converted more seasonal demand into sales
Grew brand awareness in a competitive space
In short, SEO helped them grow when the market was pushing the other way.
Want results like this for your business?
Book a Milkshake Audit or dive into one of my done-for-you retainers — and let’s get your site working harder for you.
