SEO Strategy Consulting for In‑House Teams

Bring clarity, direction and confidence to your in-house SEO efforts – without the agency fluff.

Your in-house SEO team is doing great. Let’s make sure they’re doing the right things.

You’ve got your marketing or SEO team running campaigns, creating content, monitoring rankings – all the moving parts of SEO. But let’s be honest… SEO is never “done.”

Algorithms evolve. Competitors get smarter. And there’s always that uneasy feeling:

“Are we focusing on the right priorities?”
“Are we missing opportunities that could move the needle?”
“Are we building sustainable, long-term SEO results?”

This is where I come in.

I offer SEO strategy consulting designed specifically for in-house teams and marketing departments who are already managing their SEO, but want the reassurance, direction and expertise of a seasoned consultant.

No big agency handover. No “done-for-you” service (but hey, I do that too!). Just straight-talking, senior-level SEO guidance delivered quarterly or biannually, so your team stays sharp, confident and results-driven.

What is SEO Strategy Consulting?

Organic SEO consultant

Unlike done‑for‑you SEO services, this isn’t about me diving in and implementing changes for you. Instead, I work alongside your team to:

  • Audit your existing strategy – from technical SEO and content plans to backlink profiles and competitor positioning.

  • Highlight opportunities and gaps – where you could rank higher, convert more traffic or outshine your competitors.

  • Refine your roadmap – ensuring your SEO efforts align with business goals and reflect the latest best practices (hello, algorithm updates).

  • Support your team’s growth through coaching, feedback and clear, actionable recommendations.

Perfect if your team is already managing SEO day‑to‑day but could use the reassurance of expert oversight every few months.

Who is the SEO Strategy Consultant Service for?

Who needs an SEO consultant?

This service is designed for:

  • Marketing managers and departments running SEO campaigns but lack a senior SEO strategist to validate their approach.

  • In-house SEO teams wanting a second opinion from someone who’s worked across dozens of industries and platforms.

  • Business owners confident in their team’s ability to execute but keen to make sure nothing’s being missed.

It’s also a great fit if you’ve previously worked with an agency and now want to bring SEO fully in‑house without dropping the ball.

Why in-house teams need an external SEO strategist

Your team is brilliant at getting things done. But even the best teams benefit from an outside perspective.

As an independent SEO consultant with over 10 years of experience, I’ve worked with businesses across industries – helping them build search strategies that don’t just drive traffic, but deliver the right traffic (the kind that converts into leads and revenue).

I’ll help you:

  • Sense-check your current strategy – spot blind spots, quick wins and long-term opportunities.

  • Navigate algorithm updates – and avoid outdated tactics that could hold you back.

  • Prioritise the right SEO actions – so your team’s efforts deliver maximum ROI.
    Give your team clarity and confidence – no second-guessing, no wasted effort.

Think of me as your on-call SEO strategist – here to challenge assumptions, bring fresh insights, and keep your SEO efforts aligned with your business goals.

How SEO Consulting Works

  1. Kick-off session
    We’ll start with a deep dive call to understand your current SEO efforts, goals and challenges.

  2. Comprehensive SEO review
    I’ll audit your site, strategy, and key metrics – covering technical SEO, content, UX, backlinks, and competitors. No fluff. Just straight-talking insights.

  3. Action plan & roadmap
    You’ll get a detailed, tailored action plan that your team can run with – clear, prioritised and jargon-free.

  4. Follow-up support
    I’m on hand for a follow-up Q&A session to support implementation, answer questions and help you make sense of the data.

  5. Quarterly or biannual reviews
    Schedule regular check-ins every 3 or 6 months to keep your SEO strategy razor-sharp.

Why Me as Your SEO Consultant?

I’m an SEO consultant with 10+ years of experience helping businesses (big and small) get real, measurable results from their search strategy.

I’ve seen it all – the algorithm changes, the SEO fads, the mistakes agencies make – and I bring that insight directly to your in-house team.

No vague recommendations. No endless to-do lists. Just clear, actionable guidance.

Think of me as your strategic sounding board. Here to help your SEO efforts perform like a well-oiled machine and to give you peace of mind that you’re on the right track.

What you get with an SEO Consultant Strategy.

What You Get with An SEO Consultant

I’ve been helping businesses across the UK and beyond grow their organic visibility for over a decade. From household names to ambitious SMEs, I know what works – and what’s a waste of time.

You get:

  • 10+ years’ SEO expertise – from technical audits to content strategy.

  • Straight-talking advice – no jargon, no agency bloat, no endless “nice-to-have” to-do lists.

  • A collaborative approach – I don’t replace your team; I empower them.

  • SEO Strategy Audit – A full health check of your site and current SEO performance.

  • Custom Roadmap – A prioritised action plan tailored to your goals and resources.

  • Consultation Calls – To walk through findings and support your team’s implementation

  • Ongoing Reviews – Book every 3 or 6 months to keep strategy aligned and performance optimised.

Ready to level up your in‑house SEO?

Stop second-guessing your strategy. Get expert guidance and give your team the confidence they need to drive results. Your in-house team stays focused on what they do best, with the confidence that your SEO strategy is watertight, future-proof and aligned with your business goals.

Investment: from £600 plus VAT

Book a discovery call today to chat about how my SEO Strategy Consulting can support your team.

SEO Consulting FAQ

  • Nope. This is designed for teams already managing SEO in-house who want strategic oversight and expert advice. I won’t be implementing changes directly – your team stays in control. If you’d like this though, I can do that. Check out my retainer packages page.

  • Most teams book quarterly or biannual reviews, but I can tailor a schedule to your needs.

  • Yes – I’m CMS-agnostic and have worked across WordPress, Squarespace, Shopify, Wix, and custom builds.

  • If your team needs more hands-on support, I can recommend trusted partners or offer additional consulting sessions to guide them.

  • If you’re in a fast-moving market or undergoing a website migration, I can offer monthly consulting for a defined period. This keeps your team closely supported during critical phases.

  • Not necessarily. If you don’t have a formal strategy yet, I can help you build one from scratch based on your goals and current SEO performance.

  • I work with marketing teams of all sizes – from SMEs with one marketing manager wearing the “SEO hat” to larger departments with dedicated SEO staff. The consulting is tailored to your team’s experience level and capacity.

  • I’ve worked across a wide range of industries, including highly regulated sectors (finance, healthcare, legal) and niche B2B markets. My process is always custom to your audience and market.

  • You get me, directly. No account managers, no junior staff. I handle every consultation personally and work closely with your team.

  • I hear this a lot. Agencies often provide long lists of recommendations but little strategic context. I cut through that noise and focus on what’s actually worth your team’s time and budget.

Don’t get lost ONLINE.

Sound good?

‘Alice is a professional, straightforward and expert SEO specialist. She made excellent suggestions for improvement, gave us step-by-step instructions on how to do the tasks and most importantly, made our rankings improve month by month. We would highly recommend Alice for your SEO needs as a business. thank you so much, Alice!’

- L.Spellman