SEO Website Migration Services

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Because losing rankings after a new website is built and launched is not the vibe.

Launching a new website should feel exciting. Not like watching your Google traffic quietly slide off a cliff, and you know what? It’s literally the number one SOS call I get as an SEO dropping into my inbox on a monthly basis. No, really. So you really aren’t alone.

Whether you are changing domains, redesigning your site, moving CMS, or rebuilding from scratch, a website migration is one of the riskiest moments in SEO. Get it wrong, and you can lose years of visibility overnight. Get it right, and your new site can launch stronger than the old one ever was.

That is where I come in.

I take the stress, guesswork, and technical headaches out of SEO website migrations, so you can launch with confidence instead of crossed fingers. Now, doesn't that sound like something you want?

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What is an SEO website migration?

Why SEO for Website Migrations?

A website migration is any major change that affects how search engines see your site. That includes:

  • New domain names

  • Website redesigns

  • Platform changes like WordPress to Shopify or Squarespace

  • URL structure changes

  • HTTPS changes

  • Large content restructures

To Google (and yep, LLMs too), these are not cosmetic updates or ‘nice to haves’. They are big structural shifts. Without a proper SEO migration strategy, rankings drop, pages vanish from the index, and traffic can take months or years to recover. Oh no.

SEO migration is about protecting what you have already built, while setting your new site up to grow.

Still unsure? Take a look at my client list and reviews and read my case studies — real businesses, real people, real results.

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Why most website migrations go wrong

Not because developers are bad. Not because designers are careless. But because SEO is usually treated as an afterthought.

Common mistakes I see all the time:

  • Redirects are missing or mapped incorrectly

  • High-value pages are not carried over

  • Internal links broken

  • Metadata lost

  • Indexing issues

  • Canonical chaos

  • Duplicate content problems

  • Old URLs are still ranking instead of the new ones

The result? A shiny new website that Google no longer understands.

How I handle SEO migrations

SEO audit before migration

Before anything moves, I run a full website audit, and I look at what is already driving your traffic, rankings, and enquiries. Not just the obvious pages, but the quiet performers too.

That means identifying which pages bring in real leads or sales, which keywords you already own, which pages carry authority through backlinks, how your internal linking supports conversions, and which existing SEO issues should not be carried over to the new site.

This step stops valuable pages from disappearing simply because they were not shiny, new, or sitting in the main navigation.

a proper redirect plan

Redirects are where migrations are won or lost.

I map old URLs to new URLs properly, page by page, so rankings and authority are carried forward, users land where they expect to land, and Google clearly understands what has changed. Redirect chains and loops are avoided, and removed pages are handled sensibly rather than dumped on the homepage.

WSebsite launch day

Launch day is usually busy and slightly chaotic. While everyone else focuses on visuals and functionality, I focus on SEO.

I check that redirects are firing properly, pages are accessible and crawlable, key URLs return the right status codes, tracking still works, and nothing important is blocked.

You enjoy the launch. I watch the foundations.

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new site structure

If your new site has new menus, categories, or layouts, I review it through both an SEO and user lens.

I make sure the pages match real search intent, important content is easy to find, internal links support rankings instead of fighting them, and content is not accidentally competing with itself. I also check that nothing vital is buried, diluted, or turned into an afterthought.

The result is a site that works for humans and search engines, not just design awards.

Post- migration Support

After launch, I monitor what Google is doing with the new site and fix issues quickly.

That means dealing with indexing problems, ranking drops on key pages, broken links and redirect chains, duplicate or missing metadata, and canonical mistakes.

We use the new site to strengthen content on key pages, improve internal linking, fix legacy technical problems, build pages that match how people actually search, and increase conversions, not just traffic.

So the migration becomes a step forward, not just damage control.

Site review before it goes live

Before launch, I check the things that quietly break migrations.

That includes indexing and crawl settings, canonicals and duplicate content risks, metadata and heading structure, XML sitemaps, internal linking, and speed and mobile usability.

This is the stage that saves you from the “why has traffic dropped?” email later.

Who my SEO migration services are for

My SEO migration services are for businesses that understand that their website is not just a design project, but a core part of their sales, marketing, and growth.

If you are redesigning your website, I can help you protect the visibility you have already built while giving your new site a stronger foundation. If you are changing domains or rebranding, I make sure Google understands the transition so your authority moves with you. If you run an e-commerce store and are switching platforms, I protect your category, product, and collection rankings while keeping revenue in mind, not just traffic.

I also work with in-house marketing teams launching new CMS builds who want an SEO specialist involved properly, not just brought in after things go wrong. And I regularly support agencies that want a migration expert on their side so their projects launch smoothly without SEO becoming the awkward problem nobody wants to own.

If your website matters to your business, your migration deserves proper SEO care.

SEO website migration services, not just advice

I do not just hand you a checklist and wish you luck.

I actively manage your migration with you and your developer, from early planning through to post-launch recovery and improvement.

That can be delivered as a one-off SEO migration project, or as part of an ongoing SEO retainer where I continue to support growth after the move.

Either way, your rankings are treated like the business asset they are, not a nice-to-have.

Why work with me for your website migration

You get me. Not a junior. Not a handover. Not a support ticket.

I have spent over 12 years cleaning up broken migrations and protecting good ones. I know exactly where migrations fail because I have seen it happen hundreds of times across small-business sites, ecommerce brands, and complex enterprise builds.

I am practical, calm, and very honest when something is risky. I will not nod along politely if something is about to damage your rankings. I will explain it clearly, in plain English, and tell you what to do instead - but nicely.

Think of me as your SEO safety net. I am there to stop small mistakes from turning into expensive problems.

Already migrated and lost traffic?

Do not panic. This is all fixable.

If your site has already launched and traffic has dropped, I can run a post-migration SEO audit to diagnose exactly what went wrong and create a clear recovery plan.

SEO SEo Migration support

Will I lose rankings during a migration?

Short answer: some movement is normal. Panic is not.

A good SEO migration does not mean zero change. It means controlled change, fast recovery, and long-term improvement.

Search engines need time to reprocess your new structure, redirects, and content. During that time, small fluctuations are expected. What matters is how quickly things stabilise and how strong the site becomes afterwards.

Most businesses that work with me see stability within weeks and stronger performance within months, because the migration is handled properly from the start.

Ready to migrate without the meltdown?

If you are planning a website migration, or you are already in one, let’s make sure Google comes with you.

Run a free SEO audit or get in touch and tell me what you are planning. I will tell you honestly how risky it is and how to protect your visibility.

Because a new website should grow your business, not reset it.

SEO Migration FAQ

  • A website migration is any major change that affects how search engines see your site. That includes redesigns, domain changes, platform moves, URL structure changes, HTTPS switches, and large content restructures. If your URLs, structure, or platform change, SEO is involved whether you plan for it or not.

  • Ideally, from the very beginning. SEO works best when it is part of the planning stage, not bolted on at the end. The earlier I am involved, the more rankings, traffic, and sanity we can protect.

  • Developers are brilliant at building websites. SEO migrations are a different skillset. A good migration needs both. I work alongside developers so the site works technically and performs in search.

  • For every important page, yes. Redirects tell Google where your old content has moved to. Missing or lazy redirects are one of the biggest causes of traffic loss after migrations.

  • Every site is different, but most well managed migrations stabilise within a few weeks and improve over the following months. The cleaner the migration, the faster the recovery.

  • Small fluctuations are normal. Big drops are not. If traffic falls sharply, something has gone wrong and needs fixing quickly.

  • Yes. I regularly run post migration recovery audits. The sooner issues are caught, the easier they are to fix.

  • No. Redirects are only one part. A proper SEO migration also covers site structure, internal linking, content, metadata, indexing, canonicals, sitemaps, and crawl control.

  • Yes. E-commerce migrations are one of the highest-risk and highest-reward types of migration. I protect category, product, and collection visibility while keeping revenue in focus.

  • Yes. While the main goal is protection, a well planned migration often leads to stronger long term performance because technical issues, content structure, and internal linking are improved.

  • It depends on the size and complexity of your site. I price migrations based on scope, not guesswork. Once I understand your site and plans, I will give you a clear, honest quote.

  • Absolutely. Many clients start with a migration project and then move into ongoing SEO so their new site keeps growing.

Don’t get lost ONLINE.

Sound good?

‘Alice provided SEO services for Ink & Paper, and I couldn’t recommend her highly enough. She took the time to understand my specific industry, and alongside ensuring I was performing the best I could in terms of SEO, made valuable suggestions to help me further grow my reach and remain relevant.’

- Grania, Ink & Paper London

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