Case Study: Growing Visibility for a Facilities Management Provider
In six months, SEO helped a UK facilities management company increase visibility for core services like total FM, compliance, hard and soft services, and sustainability. With new service pages, stronger keyword targeting, and optimised content, the business is now showing up for competitive industry searches.
The Challenge
The business needed to:
Raise awareness of its services in FM, particularly around compliance, energy, and sustainability
Improve rankings for non-branded FM service searches (not just its name)
Build service pages to compete in a competitive market
Strengthen visibility in London, Manchester, and nationally
With six hours a month, the priority was creating a foundation for long-term growth while delivering quick wins.
The Approach
I tackled the missing content and poor non-branded visibility head-on:
Created and optimised new service pages (TFM, building maintenance, ESGM, etc.)
Assigned transactional keywords to the right pages
Fixed cannibalisation and duplicate content issues
Updated titles, meta descriptions, H1s and on-page copy
Optimised internal links and images for relevance
Provided advice on the Innovation Hub and Solutions pages for authority-building content
Supported Google Business Profile setup and optimisation
The Results (in six months)
4,298 new users from organic search — the site’s biggest traffic driver
Improved rankings across FM service searches, particularly in London and Manchester
Service pages starting to rank and drive traffic (ESGM page performing especially well)
Homepage and contact pages now landing users directly from competitive searches
Increased awareness and authority for non-branded FM searches
The Impact
By building missing content and fixing on-page SEO, the business:
Started ranking for the services it actually delivers
Grew visibility in highly competitive FM searches
Attracted thousands of new users in just six months
Built the foundations for ongoing content and authority growth
Even in a crowded B2B market, the right structure and targeting delivered quick results.
Want to grow your visibility in a competitive B2B sector?
Book a Milkshake Audit or explore my done-for-you retainers — and let’s get your services ranking where they should be.
