Case Study: Strengthening Local SEO for a Recruitment Agency

In six months, SEO helped a regional recruitment agency boost visibility for local job searches, grow organic traffic, and improve engagement — all while preparing for a major website migration to a new CMS.

The Challenge

The agency needed to:

• Increase awareness among candidates searching for jobs in Berkshire, Slough, Windsor, Maidenhead and Reading

• Improve rankings for local-based job searches and specific role types (marketing, finance, etc.)

• Appear more consistently in Google Jobs and local search results

• Build resilience ahead of moving to a new CMS

With just six hours a month, the focus had to be on actions that would deliver immediate visibility and long-term stability.

The Approach

I worked through the key SEO gaps and local visibility issues:

• Fixed keyword cannibalisation across overlapping job/location pages

• Assigned the right keywords to the right service pages

• Updated H1s, titles, and meta descriptions

• Optimised on-page content and images for relevance

• Highlighted and fixed redirects

• Created and structured GBP posts for local reach

• Advised on technical fixes with the web dev team

• Provided content ideas for blog posts to target local job seekers

The Results (in six months)

• 13.6% increase in organic traffic year-on-year

• 170% increase in direct traffic — showing stronger brand awareness

• 162% increase in social traffic

• 32% more pageviews and a 38% longer average session duration

• More candidates finding and engaging with local job pages

The Impact

By focusing on local SEO and fixing technical site issues, the agency:

• Attracted more relevant local job seekers

• Improved visibility for both generic job searches and niche roles

• Strengthened its local presence across multiple towns in Berkshire

• Built a stronger base ahead of a full CMS migration

All achieved on a lean budget with targeted, consistent SEO.

Want your recruitment business to stand out in local search?

Book a Milkshake Audit or explore my done-for-you retainers — and let’s get your jobs in front of the right candidates.