generative search optimisation (GEO/AI) Services
Wouldn’t it be brilliant if you could focus on running your business while your website quietly climbed the rankings, pulled in more enquiries, and converted more sales? That’s exactly what I do.
I’m an SEO consultant with 12+ years’ experience helping businesses across the UK and beyond. Over that time, I’ve seen every “next big thing” come and go. Right now, everyone’s talking about GEO (Generative Engine Optimisation), which is how to show up in AI Overviews, ChatGPT, and other large language models.
GEO isn’t some brand-new magic trick. It’s solid SEO done properly — the same foundations I’ve been building for my clients for years. That’s why all of them are already being surfaced in AI-driven results today.
My approach is no-nonsense, professional and tailored. I cut through the fluff, focus on what makes an impact on your business, and make sure you’re not just visible — you’re getting traffic that converts into leads and revenue.
In a nutshell: this is done-for-you SEO (or GEO, if you like the buzzword) — without the overwhelm.
Looking for GEO Services?
Expert GEO and AI SEO Services
Running a business is enough work without having to decode Google updates or wonder how to get seen in AI results. That’s where I come in.
I help small businesses get discovered in all the right places — from Google search to AI Overviews and even tools like ChatGPT. The buzzword for this is GEO (Generative Engine Optimisation). But let’s be honest, it’s really just the kind of search optimisation I’ve been doing for years.
Here’s how it works: you don’t have to wrestle with tutorials, sift through endless spreadsheets or try to DIY your way up the rankings. I handle the strategy, the technical bits, and the content tweaks — so you can focus on actually running your business.
My clients see a steady stream of the right people landing on their sites: not vanity traffic, but visitors who enquire, book, or buy. That’s the difference between “more clicks” and real growth.
And if you’ve had a bad experience with agencies or felt burned by empty promises, I hear you. With me, it’s personal — I’m not an agency, and you won’t get palmed off to someone junior. You get me, my experience, and a strategy built just for you.
It feels like everyone is talking about GEO, and sending you long, confusing proposals about how different it is to SEO.
Everyone’s talking about Generative Engine Optimisation like it’s something shiny and new.
Here’s the secret: if you’ve been doing solid SEO, you’ve been doing GEO. That’s why my clients are already showing up in AI Overviews, ChatGPT answers, and search results that feed large language models.
In short: good GEO = good SEO. And that’s what I deliver.
Milk It Yourself
Don’t quite have the budget for monthly managed done-for-you services?
Fear not, I totally get that. When you are building your business, you need to carefully manage your budgets and do a lot of the work yourself. So why not Milk It Yourself?
I have a DIY SEO platform that might be right up your street. It gives you everything you need to be able to manage your own SEO (and yes, GEO) and you complete the tasks yourself.
Why Milk It GEO as your expert?
As a freelance GEO and SEO consultant, I set up Milk It to help business owners cut through the noise. SEO, GEO, AI search — it all sounds overwhelming if it’s not your world. My job? To make sure you don’t have to deal with that headache.
Give me your site and I’ll sort the rest — making sure you’re found by Google, surfaced in AI Overviews, and picked up by tools like ChatGPT. The result? More visibility, more enquiries, and a site that’s future-proofed as search keeps evolving.
And while that might sound pretty neat, I don’t just talk a good game. The proof’s in the results: I’ve worked with businesses of all shapes and sizes, and every single one has seen the same pattern — the right traffic, more website visits, and most importantly, more customers coming through the door.
How do GEO Services work?
Getting visible online is a race, and right now, your competitors are sprinting ahead, hogging the spotlight at the top of search and AI results. Frustrating, isn’t it? Watching them scoop up the enquiries while you’re left jogging at the back.
That’s why I set up Milk It Digital: to give business owners like you the chance to not only join the race, but actually win it.
With cutting-edge tools, 12+ years of hands-on experience, and a constant eye on how search is shifting into AI and GEO (Generative Engine Optimisation), I make sure you’re not just keeping pace — you’re leading the pack.
Whether it’s Google rankings, AI Overviews, or even visibility inside platforms like ChatGPT, I’ll help you take your rightful spot at the front, where the enquiries and conversions actually happen.
Valued GEO clients across the UK.
As a valued Milk It client, you also get access to my custom platform: The Milk It Hub.
Think of it as your very own control panel. You’ll see your Google rankings, track your GEO performance, and keep tabs on how your site is surfacing not just in search, but in AI-driven results too.
And because we all love a little nosey, you’ll also get competitor stats — so you can see exactly what the businesses down the road (or across the industry) are up to.
It’s total visibility, wrapped up in one place. The Hub gives you all the data and insights you need, without the monthly cost of another consultant on your books.
Sound good?
‘You’ve been such a fantastic partner to us—your expertise, professionalism, and guidance have taken us through a real period of transition into stability. The improvements in our rankings across key areas are a testament to your hard work and commitment, and we are so grateful for all you’ve done to strengthen our SEO presence. It’s truly been a pleasure collaborating with you, and we really value the positivity and dedication you’ve brought to every stage of the work.’
- Venture Photograpghy Studios
How do My GEO Services WORK?
How well does your website appear on LLMs?
It’s not always your product or service that’s lagging behind competitors — it’s your visibility. They’re turning up in search and AI results, and you’re not. That’s where GEO (Generative Engine Optimisation) comes in.
Before we fix anything, we start by finding out how visible you already are — not just on Google, but inside AI Overviews and large language models like ChatGPT. My research looks at the full picture:
Keywords & intent mapping: what your customers actually ask (and how AI rephrases it).
Competitor analysis: who’s showing up in SERPs and AI answers, and why.
AI visibility checks: where your site already appears in LLMs, and where it’s missing.
Content health: whether your site is clear, trustworthy and easy for AI to digest.
Technical fixes: crawlability, site structure, schema, speed — the nuts and bolts AI leans on.
The outcome? A clear, prioritised action plan that gets you seen — in Google rankings, in AI-driven results, and in front of the people ready to buy.
So, GEO Services - how does it work?
So, what on earth is GEO, you ask? Think of it as the secret sauce that makes your website irresistible not just to Google, but also to AI Overviews, ChatGPT, and all the clever engines people now use to find answers. In the vast online space, you want your site to shine like a beacon, not vanish on page 57 of the results (aka the digital Bermuda Triangle).
I know what you’re thinking: But how do you work this GEO sorcery? Spoiler: it’s not sorcery. It’s strategy.
First up, I dive into keyword and intent research. That means digging into what your potential customers are actually searching for (and how AI phrases those searches). It’s detective work, but with more spreadsheets and fewer trench coats. Once we’ve nailed those golden keywords, I weave them into your content so both Google and AI know exactly what you’re about.
Next, it’s on-page optimisation — my chance to Marie Kondo your website. Does your site spark joy for search engines and AI crawlers? If not, it’s time to tidy up. From titles and meta descriptions to images and internal links, I’ll make sure every corner of your site is neat, clear, and optimised.
Then there’s authority building. That’s getting other sites to sing your praises. Call it backlinks, call it digital word-of-mouth — either way, it’s what tells search and AI you’re trustworthy and worth recommending.
And of course, no GEO service is complete without ongoing monitoring and tweaking. I keep a beady eye on how your site performs, adjusting the plan so you stay visible, relevant, and ahead of the competition.
My professional GEO services in a nutshell: strategy + creativity + a bit of humour. Because who says search optimisation has to be boring? Let’s make your website the superstar it was always meant to be — visible on Google, showing up in AI, and converting the right people into real customers.
How does your GEO strategy measure up?
You can’t build a solid GEO strategy (that’s Generative Engine Optimisation, if we’re being fancy) without a proper understanding of how search and AI actually work.
Think about it:
Do you know how Google and AI engines “see” your site?
Which search terms are your competitors owning — and where they’re surfacing in AI Overviews?
How does your site structure, usability, and speed affect whether you get pulled into LLM answers?
Chances are, you’ve got better things to do with your time.
This is where I come in. I build strategies from the ground up — no cookie-cutter templates, no copy-and-paste playbooks. Every GEO plan I create is custom to you, your market, and your audience, making sure you’re visible in the right places and actually winning the clicks, enquiries and conversions.
When can I expect results from GEO?
Good GEO (Generative Engine Optimisation) or SEO, as we’ve been calling it for years, is always about the long game. No one (not even Google or the latest AI engines) can promise exactly how long it’ll take to hit the top spot.
What I can tell you is this: GEO and SEO take time, consistency, and a solid strategy. That’s why I offer clear packages — so you can invest at a pace that fits your budget, while still building the foundations that actually deliver results.
And here’s the honest bit: if you don’t do anything, nothing changes. Keep going as you are, and your competitors will keep taking the clicks, the enquiries, and the customers that could have been yours.
Not to bore you, but my GEO and AI services are designed to work.
Professional GEO Support
Over the years, I’ve helped countless businesses grow their visibility — climbing organic search rankings, increasing traffic, and turning that visibility into real sales.
And now, it’s not just about Google anymore. With GEO (Generative Engine Optimisation), I make sure your business is showing up where people are actually searching — in AI Overviews, large language models, and of course, the traditional search results too.
From custom-built CMS platforms to big-name systems like Shopify, WordPress and HubSpot, I can work with whatever setup you’ve got. Whether you need local GEO, UK-wide coverage, or e-commerce optimisation, I’ll get you in front of the right audience.
If you’re ready to properly invest in GEO (aka solid, future-proof SEO), I’m here to make it happen.
Sounds ace, so how can Milk It HELP with GEO?
GEO Specialist
As a GEO specialist (that’s Generative Engine Optimisation — the future-facing version of SEO I’ve been doing for years), I can work across any CMS platform you throw my way. From fully bespoke builds to the most popular platforms on the market, I know how to get them optimised so search engines and AI engines understand and showcase your business.
You’ll see the most common platforms listed below, but if yours isn’t there, don’t panic. If it’s on the web, it can be optimised. The trick is knowing how, and that’s where I come in.
Squarespace.
Already have a beautiful site of your own, but struggling to show up? No problem. When it comes to boosting Squarespace rankings, there’s nothing I don’t know.
Wix.
Wix can be fiddly when it comes to search engines, but all is not lost. I can help to get your site ranking and be seen by all the right people.
WordPress.
Everyone loves a WordPress site, but are you ranking? With decades of WordPress experience behind me, I know what it takes to get your site into the spotlight.
What is GEO?
Specialist GEO Services
If you're a small business owner in the UK, you’ve probably heard people banging on about SEO — and now, GEO (Generative Engine Optimisation) too. So what’s the deal, and why should you care?
GEO is simply the future-facing version of SEO. It’s all about making sure your website is visible not just on Google, Bing and Yahoo, but also in AI Overviews and large language models like ChatGPT. The goal? To get your business showing up wherever your customers are searching. Win.
GEO involves a mix of elements, including:
Keyword Research
Finding the actual words and questions your customers use — and the way AI rephrases them. No point chucking random words on your site. You need proper research that matches what real people are searching for.
On-Page GEO
Optimising your content and structure so both people and AI can understand it. That means clear headings (not just pretty ones), tidy layouts, and content that speaks to your ideal customer in plain English.
Off-Page GEO
Getting reputable websites to link to yours — the digital equivalent of word-of-mouth. Strong, relevant backlinks (via digital PR, partnerships, or mentions) tell search engines and AI that your site can be trusted.
Technical GEO
Making sure your site is fast, mobile-friendly, and easy to crawl. If your website is clunky, slow, or not mobile-ready, you’ll struggle to rank — and your dev might deserve a gentle nudge.
Why Should Businesses in the UK Invest in GEO?
Imagine you’ve got the best shop in town… but it’s tucked away down a hidden alley. That’s your website without SEO and GEO. By investing in Generative Engine Optimisation, your business gets seen not just on Google, but in AI Overviews and even tools like ChatGPT. Suddenly, you’re on the high street, not in the shadows.
Cost-Effective Marketing
Compared to traditional ads, GEO is kinder on the budget. Once your site ranks, you’ll keep pulling in organic and AI-driven traffic without shelling out for every click. (Sure, you’ll want support to keep things humming, so it’s never totally “free”, but it’s a lot more efficient than pay-per-click).
Builds Credibility & Trust
If you’re showing up at the top of search results and being cited in AI answers, people instantly see you as more credible. Add in a smooth, easy-to-use website and you’ve got both Google and your customers giving you a nod of approval.
Targeted Traffic That Converts
GEO brings in people who are actively searching for what you sell. They’re not just browsing — they’re ready to buy, book or enquire. That means less wasted traffic and more leads that actually matter.
Stay Competitive
Your competitors are already doing SEO — and some are dipping their toes into GEO without even knowing it. If you don’t invest, you risk being left behind. Do invest, and you can take the lead.
Long-Term Payoff
Paid ads stop the second you stop paying. GEO keeps on working. Yes, it takes time, but once the foundations are set, the growth compounds — giving you results that last, not a quick hit that fizzles out.
GEO Service FAQ
-
Everything I do starts with a conversation. Pop me an email with your questions, challenges, or ideas and we’ll take it from there.
We can chat over email, jump on a video call, or keep it simple with a good old-fashioned phone call — whatever works best for you.
No jargon, no pressure — just a proper chat about how GEO (a.k.a. future-proof SEO) can get your business found where it counts.
-
I work with a wonderfully varied bunch of businesses and freelancers — from e-commerce brands and service providers to marketing teams, insurers, booksellers, florists, business coaches, psychotherapists and even artists.
My clients are dotted all over the UK, from Cornwall to Scotland (and plenty of places in between). What they all have in common? They want to be found — on Google, in AI Overviews, and even inside tools like ChatGPT — and they trust me to make that happen.
-
Honestly? It’s exhausting. You can’t just “GEO” a website once and expect to be found forever. Just like you can’t stop marketing your business and expect the enquiries to keep rolling in.
GEO (Generative Engine Optimisation) is about continual development — keeping your site visible on Google, in AI Overviews, and even in tools like ChatGPT. If you want to stay ahead of your competitors, you’ve got to keep your optimisation game strong.
The good news? That’s my job, not yours.Honestly? It’s exhausting. You can’t just “GEO” a website once and expect to be found forever. Just like you can’t stop marketing your business and expect the enquiries to keep rolling in.
GEO (Generative Engine Optimisation) is about continual development — keeping your site visible on Google, in AI Overviews, and even in tools like ChatGPT. If you want to stay ahead of your competitors, you’ve got to keep your optimisation game strong.
The good news? That’s my job, not yours.
-
I hear you — and I hear that a lot. Being let down by “SEO” can really shake your confidence, and I don’t take that lightly. Your trust is precious to me.
That’s why I’m big on transparency. You can check out the glowing reviews and testimonials on my website, LinkedIn, Facebook and Google Business Profile. You can also see the types of clients I’ve worked with — all real people, running real businesses, getting real results.
And for that extra layer of reassurance, you’ll be able to keep tabs on everything I’m doing for you through The Milk It Hub — your own dashboard showing your rankings, competitor insights and how your GEO strategy is performing.
-
Sure, you can try. But you’ll just as quickly tumble to the bottom. Tricking Google (or any search or AI engine) isn’t a smart move. You might slip under the radar for a bit, but sooner or later you’ll get found out — and then it’s bye-bye rankings, bye-bye visibility.
I don’t play those games. I only work with the algorithms, not against them. What Google wants, Google gets. And the same goes for AI engines — if you give them the right signals, they’ll reward you with visibility.
That’s the difference with my approach: no shortcuts, no gimmicks, just solid, sustainable GEO that actually sticks.
-
Here’s the thing: spammy backlinks won’t get you anywhere. In fact, they’ll harm your rankings and could even tank your visibility. Search engines and AI aren’t daft — they can sniff out dodgy links a mile off.
That’s why I only offer quality backlink opportunities through my Milk It Hub. Inside, you’ll find PR requests and blogger callouts you can pitch to directly. Real opportunities, real publications, and the chance to land mentions that put your brand in front of your ideal clients.
No gimmicks, no spam — just solid backlink building that search engines and AI engines actually value. Spiffy!
-
I’ve got over a decade of experience in SEO — and now, GEO too. I live and breathe search daily, and there isn’t much I don’t know about how rankings work. If something new rolls out, I’m on it sharpish.
Staying up-to-date with changes in Google, AI Overviews, and large language models isn’t an optional extra — it’s part of the job. My clients don’t need to worry about what’s new, what’s hype, or what’s changed overnight. That’s what I’m here for.
-
Because real results don’t happen overnight. GEO (Generative Engine Optimisation) — just like SEO before it — is a long game. It takes time for Google (and now AI engines) to crawl, index, and trust your site, and even longer for rankings and enquiries to stabilise.
A six-month contract gives us enough runway to:
Audit your site and fix the foundations
Optimise your pages around the right keywords and intent
Build authority through content and backlinks
Track progress and refine the strategy as we go
By the end of six months, you’ll have a site that’s stronger, more visible, and set up for long-term growth.
Could we do less? Sure — but you wouldn’t see the results stick. Six months means we’re not rushing, we’re not cutting corners, and we’re giving your business the best chance to get found in Google and AI-driven search.
After that? We can keep building on your wins month by month, or scale back once you’ve got the solid base in place.
-
Of course you can. There are loads of training courses and DIY resources out there if you fancy rolling up your sleeves.
But here’s the thing: GEO (Generative Engine Optimisation) is a moving target. Keeping up with Google updates, AI Overviews, and how large language models are pulling answers is basically a full-time job.
Most of my clients don’t have the hours — or the appetite — to juggle that alongside running their business. They’d rather hand it over to someone who lives and breathes this stuff, so they can get on with what they do best without the never-ending optimisation headache.
That’s where I come in.
Don’t get lost ONLINE.
Sound good?
‘Alice provided SEO services for Ink & Paper, and I couldn’t recommend her highly enough. She took the time to understand my specific industry, and alongside ensuring I was performing the best I could in terms of SEO, made valuable suggestions to help me further grow my reach and remain relevant.’
- Grania, Ink & Paper London