Case Study: Driving Local SEO for a London Taxi & Advertising Brand
In six months, SEO helped a London taxi company boost visibility for its electric taxi services, grow local rankings, and strengthen its Google Business Profile — all while making the brand easier to find for both B2B and B2C customers.
The Challenge
The objectives were clear:
Grow awareness of the brand with customers, drivers, and advertisers
Improve rankings for London-centric searches (taxis, transfers, advertising)
Resolve cannibalisation issues across service pages
Optimise their Google Business Profile to capture more local traffic
With only six hours a month, the work needed to be precise and impactful.
The Approach
I focused on tightening up technical SEO and maximising local visibility:
Fixed keyword cannibalisation across multiple service pages
Assigned the right keywords to the right pages
Optimised titles, H1s, meta descriptions, and on-page copy
Highlighted missing pages and advised on new builds (e.g. airport transfers)
Improved internal links, redirects, and image optimisation
Worked alongside the web dev team to resolve technical UX issues
Managed Google Business Profile with targeted posts and reviews strategy
The Results (in six months)
Organic traffic became their top channel
Ranking growth across local taxi, airport transfer, and advertising searches
Higher engagement: average 2.22 pageviews per visit and nearly 2 minutes per session
Increased visibility on Google Maps and local searches via GBP optimisation
Top service pages consistently appearing in Google’s top 10
Increased bookings and visibility across core services
The Impact
With focused local SEO and technical fixes, the business:
Became easier to find in a competitive London taxi market
Built stronger visibility for electric taxi and advertising services
Drove more qualified traffic and engagement from search
Strengthened their position for both B2B advertisers and B2C passengers
All achieved in just six months on a lean budget.
Want to dominate your local searches too?
Book a Milkshake Audit or explore my done-for-you retainers — and let’s get your business moving up the map pack.
