The Paddle Cabin

The Paddle Cabin is a Kent-based Paddleboard company, that had a ‘Milkshake’ one-off package to increase visibility and enquiries for their paddle sessions.

Organic SEO

Milk It performed a full SEO audit on their website, whilst identifying and researching their main local competitors, and similar competitors across the UK. The audit covered current keywords, backlinks, page layout and content. Areas were identified for improvement, with additional pages added to capture relevant keywords and services. Along with technical SEO issues (missing H1 titles), broken links, a bespoke SEO strategy was created and the website was optimised in full. The Paddle Cabin undertook any website changes, and Milk It Digital oversaw the changes completed and tracked for any errors.

Implementation

Over a bespoke tailored week of work, Milk It Digital worked through a series of SEO actions to improve organic searches for TPC.

Results

An increase in ranking through impressions and clicks for the correct keywords has set TPC on the right path to be found in organic search.