Aktiva Lighting

Aktiva Lighting is a contemporary lighting design company, who specialise in museums, education and showcase lights. Aktiva approached Milk It to help increase its web presence and to ensure its products could be found in searches.

Organic SEO

Milk It performed a full SEO audit on their website, whilst identifying and researching their competitors. The audit covered current keywords, backlinks, page layout and content. Areas were identified for improvement, and along with technical SEO issues (missing H1 titles),, broken links, a bespoke SEO strategy was created.

Implementation

Milk It created a full keyword report, based on the SEO audit performed. All page titles, meta descriptions and page content was amended to align with the keywords identified. Products were renamed to fit user searches, and working with the web developer, H1 titles were added to help usability and SEO.

All changes were tracked in Search Console, and a keyword guide was provided to the company for use when adding new products to the website.

Results

An increase in impressions and clicks for the correct keywords has set Aktiva on the right path to be found in search.