More Life Adventures

MLA is a hub for fitness training in the UK and through holidays to Europe. They got in touch for help with a website migration from Squarespace to Easol.

Organic SEO

Milk It performed a full SEO audit on their website, whilst identifying and researching their main local competitors, and similar competitors across the UK. The audit covered current keywords, backlinks, page layout and content. Areas were identified for improvement, with additional pages added to capture relevant keywords and services. Along with technical SEO issues (missing H1 titles), and broken links, a bespoke SEO strategy was created and the website was optimised in full. The Burgoyne undertook any website changes, and Milk It Digital oversaw the changes completed and tracked for any errors.

Implementation

The migration included ensuring ranking was maintained at a high level, by mapping the current site structure to avoid 404 errors and managing the new website structure.

Results

The migration was paused in favour of staying on Squarespace.