How can SEO help your business grow?
SEO helps small business owners create fast, reliable, and user-friendly websites that rank highly on search engines like Google, for your top-performing keywords. This, in turn, leads new clients and customers to your websites, which can result in increased conversion rates and sales.
SEO also helps build brand awareness, tying all your digital marketing together to complete the online marketing jigsaw puzzle. I’ve already covered SEO and social media and how the two are interlinked, and SEO and the bigger picture, so be sure to check those posts out as well. You’ll also want to check out the post about SEO planning too.
SEO is so much more than keywords; obviously, keywords are extremely important, but SEO doesn’t stop there. In the next steps, I’ll be covering other factors that help rank your website on Google search.
User-friendly websites.
There really is nothing worse than a cluttered website, right? You finally find a website that might meet your needs, click on it, to find a complicated, messy and badly thought out design. Do you stay and explore? No, you click out and find somewhere else. If your website has a bad user journey, you are literally losing clients before you’ve even got started. An enticing, well-designed website compels users to stay and explore, which decreases bounce rate and increases page views - all ranking factors for search engines. Websites should also be fast, images need to be optimised for size and load time; a slow website gets a big thumbs down from the likes of Google.
Bring in more customers.
A website exists to bring in new clients and customers, but is it translating clicks into revenue? SEO is one of the most affordable and effective ways to promote your digital marketing for your small business. It brings in new customers who are searching for your type of business, in the most direct way possible. If your website isn’t optimised for SEO, you are missing out on 1,000’s of potential new customers. By investing in targeted SEO, you are signposting the way for new opportunities. If Google can’t find you, then no one can find you. Take a look at my packages, which are designed for small business owners to power up their SEO.
Targeted keywords.
Do you know what your customers are searching for? Do you know even where to begin with keywords? Keywords are the search terms that people use to find businesses like yours. If you don’t know your keywords, then you don’t know your customers and you can’t solve their problems. By using targeted keywords on your webpages, you are increasing your chances of being found online. It’s important not to overstuff your keywords as well, by doing so, you can easily confuse search engines and dilute your targeted words; make sure you have dedicated landing pages set up for keywords outside of your main service or product offerings.
Nail your competition.
Sick of seeing your competition always out doing you in search results? It’s not because their product is better, it’s because their SEO is better. If you aren’t investing in your SEO, then you aren’t investing in your business. Without SEO, you can’t grow your business. SEO isn’t a one-hit-wonder, it takes time, it takes investment, and it takes dedication. If you want to nail your competition and finally kick them off the top spot, then you need to outdo them in search rankings. Competitor analysis is a huge part of SEO; analysing what they are doing (or not doing), gives you a sneak peek into why and how they are doing better than you.
Want to grow your business? Take a look at my affordable SEO packages, and let’s get you to the top of Google.