How Can I Improve my ECommerce SEO?
Right now, everyone (yes, you - hello) wants to figure out how to improve their eCommerce SEO. And why wouldn't you? After all, good SEO can mean the difference between a website that gets a lot of traffic and one that doesn't get any traffic, or worse - the wrong kind of traffic, and that’s about as much use as a chocolate teapot unless, of course, your business is making chocolate teapots, in which case, good for you.
But here's the thing: most people try to improve their SEO the wrong way since they don’t understand the best eCommerce SEO tips. They focus on all the wrong things and spin their wheels without making real progress, then give up and figure that SEO just isn’t for them.
If you're hoping to improve your Shopify or WooCommerce SEO, you should focus on the right things, and more importantly, knowing what those right things actually are. In this article, I'll share with you some of the best eCommerce SEO tips that will help you get more traffic and those all-important conversions.
Consider Buyer Intent in Your Keyword Research
When doing keyword research, it's important to consider the intent behind each keyword. In other words, what are people trying to do when searching for that keyword?
Are they looking to buy a product? Are they looking for information or reviews?
Answering these questions will help you determine which keywords to target. For example, if you're selling products, then you'll want to focus on keywords that are associated with buying (e.g., "buy," "purchase," etc.). On the other hand, if you're providing information or reviews, then you'll want to target informational keywords (e.g., "review," "best," etc.).
Don't Ignore Long-Tail Keywords
When most people think of eCommerce SEO, they only think about targeting the most popular keywords. But if you're only targeting popular keywords, you're missing out on a lot of traffic. That's because most of the traffic is actually for long-tail keywords.
Long-tail keywords are simply longer and more specific keywords. For example, "men's shoes size 10" is a long-tail keyword. Long-tail keywords will improve your eCommerce SEO because they are a better match for what your customers are looking for, they might be low-volume, but the conversion rate is higher as you aren't trying to take on the big boys, so more likely to rank highly, but it’s a targeted search.
Optimise Your Product Pages
If you're trying to get more conversions for your Shopify eCommerce business, then your product SEO needs to be on point. That means using high-quality images, compelling product descriptions, customer reviews, and anything else that will help persuade someone to buy from you.
Optimising your product images also means choosing the right image size. To get more reviews, encourage customers to leave a review after they make a purchase.
Make Sure Your Site is User-Friendly
If you want people to stick around on your website, then it needs to be user-friendly. That means having a well-designed website that is easy to navigate. Everything should be easy to find, and the checkout process should be as smooth as possible, this includes mobile use.
Ensure there are no ads or pop-ups that are intrusive and annoying. The goal is to make it as easy as possible for people to find what they want while remaining engaged on your site.
Get Started on Improving Your ECommerce SEO With Milk It Digital
While these are not all the eCommerce SEO tips you need to know, they are a good place to start. Following these tips can improve your eCommerce SEO and get you more traffic and conversions.
If you still need a helping hand with your eCommerce SEO, don't hesitate to get in touch with Milk It Digital. You'll be happy to work with a friendly eCommerce SEO expert to give your WooCommerce, Shopify, Square, or other eCommerce business the boost it needs to succeed. Pick your monthly SEO package and get started on giving your business the visibility it deserves.
