CSSW is a London based Waterproofing consultancy firm. CSSW asked for the Milkshake service to help increase visibility and enquiries for their waterproofing services.

Organic SEO

Milk It performed a full SEO audit on their website, whilst identifying and researching their main local competitors, and similar competitors across the UK. The audit covered current keywords, backlinks, page layout and content. Areas were identified for improvement, with additional pages added to capture relevant keywords and services. Along with technical SEO issues (missing H1 titles), broken links, a bespoke SEO strategy was created and the website was optimised in full. K&K undertook any website changes, and Milk It Digital oversaw the changes completed and tracked for any errors.

Implementation

Milk It created a full keyword report, including local SEO, based on the SEO audit performed. All page titles, meta descriptions and page content was amended to align with the keywords identified. Services were renamed to fit user searches, and working with CSSW, H1 titles were added to help usability and SEO.

All changes were tracked in Search Console, and an SEO guide was provided for use to maintain SEO going forward.

Results

An increase in impressions and clicks for the correct keywords has set CSSW on the right path to be found in search.